Introducing the Mobile Ordering System (MOS)

An MOS is the natural evolution of traditional POS systems. Optimized for taking orders from thousands of terminals concurrently, an MOS should be able to handle on-premise orders from staff and hundreds or even thousands of patrons without requiring changes to existing operations. There are many key difference between a POS and an MOS:


Scale

Because of the large scale, an MOS cannot afford to reboot or take all terminals down for simple configuration changes such as menu updates, pricing changes, new staff, new locations, etc. These must happen instantaneously.

Capacity

Due to the large capacity of the computer infrastructure required, an MOS cannot use traditional client-server technologies and needs to be cloud-based, not back-office based.

Load balancing

Because it needs to accept orders from thousands of sources an MOS needs to know how to balance the orders without overwhelming the staff, while still maximizing revenue and returns.

Interactivity

Since staff is not entering all orders and there may not be face-to-face interaction before the order is placed, an MOS needs to be able to provide real-time feedback to the user that their order has been accepted by a human. 

Security

Because an MOS is designed to accept orders from everyone, security and privacy need to be a top concern. An MOS need to be fully encrypted, use authentication and protect user privacy.


TRAY is the first true MOS available on the market today

TRAY was built as an Enterprise Class System by MIT engineers with over 30 patents and 20+ years of experience. Protected by several patents and patents pending, TRAY is a third generation Mobile Ordering System, designed from the ground up for a truly mobile, cloud based experience.

Unlike first generation (built for PCs) and second generation systems (built for the cloud but not for mobile devices), TRAY was built from the ground  third generation system (Cloud+Mobile based). It runs native on mobile devices and uses a modern architecture to achieve the perfect balance of usability, scalability and an astoundingly seamless user experience. It satisfied all the requirements for a true MOS and has some unique additional benefits:


Flexible

Unlike other systems TRAY can operate without any POS system, alongside any POS system as its the MOS (Mobile Ordering System), as a backup POS or as a full POS replacement.

Plug-and-play

Forget long waits. TRAY can be up an running on location anywhere in the United States in five business days from the time of the agreement.

Interactive

TRAY has a unique and patented ability to provide real-time order acceptance notifications right from the printer. This ensures seamless integration with most F&B operations, low staff learning curves and full ABC compliance.

Portable

Unlike traditional or second generation systems, TRAY doesn't require any wiring, doesn't rely on your internet network and doesn't go down when power goes down.

Social

Who says mobile says social and no MOS can be complete without a serious social side. TRAY integrates a social network, enabling users to chat with other TRAY users and send each other gifts from any menu, posting to FB if the user selects so.


With TRAY we are able to address the whole user experience and provide real Hospitality.
— Hunter Hall